Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market

Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products

-The study represents the data collected from the organic consumers of Bangalore City which is one of the major markets of organic products in South India. The study examined consumers’ WTPP (Willingness to Pay Premium) for organic food products based on a sample of 150 consumers of Bangalore City during the year 2014. About 53% of the consumers were aware that organic produce was available in ...

Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products

Donovan, Geoffrey H.; Nicholls, David L. 2003. Estimating consumer willingness to pay a price premium for Alaska secondary wood products. Res. Pap. PNWRP-553. Portland, OR: U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station. 7 p. Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-...

Consumer willingness to pay a price premium for standing-dead Alaska yellow-cedar

Alaska yellow-cedar has declined in Southeast Alaska over the past 100 years, resulting in half a million acres of dead or dying trees. The natural decay resistance of Alaska yellow-cedar means that many of these trees are still merchantable. However, the topography of Southeast Alaska is such that selectively harvesting Alaska yellow-cedar may often require helicopter-yarding. This paper tests...

Market Power Screens Willingness-to-Pay∗

What is the best way to reward innovation? While prizes avoid deadweight loss, intellectual property screens out projects generating low consumer surplus per unit sold. We propose a stretch parameterization of demand under which innovations differ in both the size of the market they create and consumers’ average willingness-to-pay for them. We solve the resulting multidimensional screening prob...

Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue: Evidence from Multi-Unit Auctions